![]() ![]() The campaign had been in the works since spring 2017, but its launch coincided with Facebook’s fallout among news publishers, following its de-emphasis of publishers’ content earlier in the month and struggle with the spread of fake news across its network.įollowing the campaign, McCue says the company has seen a lift in users, engagement, publishers on the platform and advertisers, helping position Flipboard to be cash-flow positive. He said the 8-year-old private company’s revenue is “good” and “continuing to grow” but declined to provide numbers. ![]() Flipboard wanted to promote the app as more selective than other places where people get their news (cough, Facebook, cough). The campaign involved an estimated $3 million to $4 million and three agencies: Red Square, Moniker and 1185 Design. Flipboard bought full-page ads in print newspapers such as The Financial Times and The Wall Street Journal and ran digital ads on publishers’ sites, email newsletters and podcasts. ![]()
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